Given the ephemeral nature of the internet — from breaking news to memes to reader attention spans — it feels like we, as online publishers, are pushed to keep pace with the web, writing post after post each day.
Most blogs are set up for this kind of schedule, with front pages displaying your latest posts. But while your readers (and search engines) love seeing fresh content on your homepage, we encourage you to promote your archives, too: your best posts, your hidden gems, your timeless content. It’s great to drive traffic to older posts and different parts of your site.
You’ve got handy tools on WordPress.com to promote your older content, including the Archives Widget and the Categories Widget. But let’s look beyond these and discover other ways to drive traffic to your archives.
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